Assistant Professor Alisa Ritthichairoek, Vice Dean for Research and Academic Services and a faculty member in the Hotel and Lodging Business Management Department, served as a committee member for the tourism accommodation standards assessment. Organized by the Department of Tourism, the evaluation took place from August 24–27, 2026, at hotels in Pattaya, Chonburi Province. The assessment covered both Tourism for All standards and 5-Star Tourism Accommodation standards, aiming to enhance the quality of establishments and elevate the country's tourism industry standards.