On Wednesday, March 18, 2026, the College of Hospitality Industry Management, Suan Sunandha Rajabhat University, through the Tourism and Service Industry Management Program, organized an integrated teaching and learning activity to provide third-year students with learning experiences beyond the traditional classroom. This activity was part of the course Meetings, Incentives, Conventions, and Exhibitions Management (MICE).

          The session was conducted under the theme “Mega Event and International Festival Management”, using the case study of the “Udon Thani International Horticultural Expo”, one of Thailand’s significant international events. The activity enabled students to gain practical insights into the planning, management, and execution of large-scale events that have substantial impacts on the economy and tourism industry.

          The event was honored by the presence of Assistant Professor Dr. Weera Weerasophon, Dean of the College of Hospitality Industry Management, who presided over the opening ceremony. In addition, Ms. Parichat Swetsreni, Director of Mega Event and International Festival Development from the Thailand Convention and Exhibition Bureau (Public Organization), was invited as a guest speaker to share her direct experiences and provide in-depth perspectives on the success behind organizing national-level events.

          Through this activity, students gained knowledge of key concepts, strategies, and professional practices in mega event management—from event design and attracting tourists to creating economic value and enhancing the country’s image.