On Sunday, June 29, 2025,
          Assistant Professor Dr. Weera Weerasophon, Dean of the College of Hospitality Industry Management, and Dr. Bua Srikos, Deputy Dean for Administration of the College of Hospitality Industry Management, were invited by Cooper Creation Company, the organizer of Hotel Expo Krabi Go Green 2025, held from June 27 to 29, 2025, between 09:00 AM and 04:00 PM. They delivered a Focus Group lecture to event participants on the topic:"Transforming Tourism Organizations Toward Excellence in the Modern World: From Good to Great."

          The objective was to drive Krabi Province toward becoming a high-quality international tourist destination that emphasizes environmental sustainability. The event also aimed to develop the potential of tourism personnel, promote the exhibition of environmentally friendly products and services, and support the exchange of knowledge on innovation to elevate the tourism industry. These initiatives are expected to contribute to the circular economy and create significant added value.